BrewDog Brewery is not your typical beer brewery. This Scottish based brewery was first established in 2007 by two young men by the names of Martin and James. One glance at the young lads and you would classify the two as your typical frequent pub hopping, twenty something beer drinking buddies. The industrially brewed beers that dominated the UK pubs bored the avid beer drinkers, eventually enlightening the two then 24 year olds with a vision to brew their own beer- with a spin!!
By 2010, BrewDog Brewery has become an award winning brewery, attracting intrigue and popularity to nearly 13 countries all over the UK. They were driven with the vision to rebel from the conventional beer that dominated bars all around the world, producing unique blends of beer with labels such as “Trashy Blonde“ and “Sink the Bizmarck“.
Their most recent blend; “End of History“ may sound familiar to you as it is named after Francis Fukuyama’s treatise “The End of History”. So how do two men in their late twenties establish a connection between the art of brewing beer and Fukuyama`s theory of political evolution ending history? According to the manufacturing of this Scotland based brewery, their product is to beer what democracy is to history. Thus, this beer marks the end pint of their research on how far they can push the boundaries of extreme brewing; “The End of Beer”.
At $800 Cdn, the beer has an alcohol content of 55 percent. What is most intriguing, or some may find it disturbing, is the fact that the beer comes encased in a taxidermized roadkill!
Yes, they come in your choice of seven dead stoats, four squirrels, and a rabbit. Better yet, with only 12 bottles of The End of History, the beer sold out within a day of going into the market.
“In true BrewDog fashion we’ve torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits…This is the beer to end all beers. It’s an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer, one stuffed animal at a time ” said BrewDog co-founder James Watt.
BrewDog truly lives up to this statement as they have concluded the “End of Beer Making History”with a combination of political philosophy, taxidermy, and beer brewing into one category. Can anyone top that?
